You have a website, you plan to blog and you want to get content out to your social media pages. But, where do you start? What do you create and then what do you do after you’ve published a post?
Starting a blog can feel confusing and overwhelming.
These are all questions I’m asked by online business owners that look to start their blog or improve an existing one.
Never fear! I’ve put together a useful guide to help you out.
What is content?
Anything you read, see, listen to or watch is content. It takes different forms and they are:
Use just one, or mix them up and use several together. Often an article will have images, or a video can be transcribed into text.
You can create the content to suit the platform you’ll be publishing it to or the audience that you’re targeting.
And the best bit…
Content can be changed up into a different format.
For example, an article to a video, or a video to a presentation. This can keep your content evergreen (making old content fresh again) and means you don’t have to start from scratch each time you want to get something published. Over time, you’ll develop a content library that you can dip into as and when needed.
If a piece of content works well, then make it work again, and again, and again!
Why should you create content as an online business owner?
There are so many reasons. Here are just a few:
- To capture the attention of your audience and demonstrate to them your skills, knowledge and expertise.
- It’s an opportunity for them to get to know, like and trust you
- Generate leads
- Build a passive income
- Most importantly, show your audience that you understand their challenges and how your business and the services you offer will help them.
Online business owners that blog usually benefit from one, if not, all of the above.
Firstly, choose a topic. This will be something from your niche or that interests your target audience. Think about what would they want to read, what will help them day-to-day or solve a challenge or problem they have.
This may be a good time to brainstorm some ideas if you haven’t already done so.
Then, decide on the format. A few examples you could choose from are a written article, a podcast, a Facebook live or an infographic.
Now it needs to be drafted. Go gather your information by asking your audience questions, monitoring what they mention or talk about on social media, or looking back at the work you’ve done for your clients. Jot down the points you want to cover, noting any links to include, then answer your audience. Show how you can fix their problems or meet their needs.
Next, you need to publish it. That’s up next!
Publishing your content
There are lots of different platforms, channels and sites to publish your content to.
A good starting point is on your own blog. Once posted on your blog, the content can they be distributed to your social media profiles, pages or groups and to your email subscribers.
Make use of schedulers to publish at times when you’re audience are most likely to see it and batch your content creation to get ahead of the game and stay consistent.
When and how often to post
Be consistent, that is the key here.
If you can only blog once a month, that’s ok. If you feel more confident and want to blog once a week, go for it. As your audience start to follow you, they will get to know how often and when you publish content. Soon enough, they’ll be waiting for it.
Also, it’ll keep you top of mind so when they need to take the jump and work with you, they know you’re there!
Getting Your Content Seen
Simple, but effective.
If it’s a blog post, distribute it on your social media profiles and pages.
Got a group? Share the link to your article, video or podcast in the group.
Someone in a group that you’re a member of asks a question that your content can answer? Then comment with the link.
Be proactive and share your content. You’ve taken the time to create it so let your audience know about it.
…and if you’re not creative?
The work can be outsourced.
Copywriters, graphic designers and Virtual Assistants are all available to get the work done for you including the research, writing and designing of the images.
Find them in your network or on sites such as peopleperhour.com or upwork.com.
Decide on the topic and delegate!
Get creative and publish your content with these steps:
- Choose a topic. Remember, stick with something that’ll interest your audience, solve their challenges or demonstrate how you can help them.
- Decide on the format – written, video, audio or image.
- Draft it, record it or design it (or delegate to someone else to do!)
- Publish it
As you create more content, keep track of the actions you’ve taken with each of your blog posts with a checklist. Stop forgetting what you need to do and make sure you tick of each of the vital tasks needed before you hit “publish” on your next blog post. To download, click here.
I hope this guide has been useful to you. If it has, share with your network and let them know about it too. If you have any questions, pop them in the comments and I’ll get back to you.
Have an amazing day!